• LOVE Smoothing Shampoo

    Shampoo for frizzy or unruly hair for a smooth look. Formula characterized by a soft and creamy foam designed to gently cleanse frizzy hair, making it smooth.

  • LOVE Smoothing Conditioner

    Davines LOVE Smoothing Conditioner - Designed to control frizzy or curly hair. The conditioning formula moisturizes the hair and helps it restore elasticity eliminating the frizz effect and making the hair shiny.

  • LOVE Smoothing Instant Mask

    Smoothing fast hair mask, it gives softness and an immediate anti frizz action. It helps to reduce unwanted volume and tame the hair, facilitating straightening, for a sleek and smooth result in just 30 seconds processing time.

  • LOVE Smoothing Perfector

    Leave-on cream to smooth frizzy & unruly hair. The formula moisturizes without weighing the hair down. The hair is soft, easy to comb and shiny.

  • LOVE Hair Smoother

    Leave-on cream to smooth frizzy & unruly hair. The formula moisturizes the hair making it easy to comb and shiny.

  • LOVE CURL Shampoo

    Creamy shampoo to give elasticity to curly & wavy hair. The moisturizing formula cleanses the hair, makes it soft and light enhancing its volume and shine.

  • LOVE CURL Conditioner

    Conditioner to enhance and control wavy or curly hair. Its formula makes the hair soft and light giving elasticity and volume without weighing it down.

  • LOVE CURL Mask

    Curl mask with extra conditioning power for wavy or curly hair. It gives remarkable softness and hydration leaving you with nourished and workable curls.

  • LOVE CURL Primer

    Moisturizing milk that gives definition to the hair, detangling it and making styling easy. With an anti-humidity effect ideal for wavy or curly hair.

  • LOVE CURL Controller

    Cream for controlling volume with an anti-frizz effect for wavy and very curly hair. It defines the curl texture leaving the curl soft, light and elastic even in case of high humidity.

  • LOVE CURL Cream

    Leave-on serum for better definition on all types of curls and waves. Keeps the hair soft and shiny without leaving residue.

  • LOVE CURL Revitalizer

    Elasticizing and revitalizing spray for wavy or curly hair. It boosts the vitality and elasticity of curls between shampoos and controls frizz.

  • MINU Shampoo

    Shampoo specifically formulated for colored hair. The rich foam gently cleanses the hair, protecting the color and keeping it shiny for longer.

  • MINU Conditioner

    Illuminating and protective conditioner for colored hair. Its formula gently detangles colored hair making it soft and silky.

  • MINU Hair Mask

    Mask for coloured hair. Its formula is designed to deeply nourish coloured hair, make it soft and silky, extending the duration of cosmetics colour. It does not weigh the hair down.

  • MINU Hair Serum

    Leave-on serum for all coloured hair types. The moisturizing formula is specific to protect the colour extending its duration and to give great shine.

  • MOMO Shampoo

    Designed to gently cleanse dry or dehydrated hair, giving it a strong boost of hydration. Light shampoo with gel texture, characterized by a creamy foam.

  • MOMO Conditioner

    Conditioner for dry or dehydrated hair. It’s moisturizing formula is designed to untangle the hair, hydrating it and leaving it soft and silky. Winner Grooming Awards, Esquire

  • MOMO Hair Potion

    Light leave-on combing cream to boost hydration. Silky texture designed to moisturize all hair types. It makes hair soft and shiny without weighing it down.

  • NOUNOU Shampoo

    Shampoo for bleached, permed or relaxed hair. The rich formula gently cleanses treated hair, giving it deep hydration and restoring its natural softness.

  • NOUNOU Conditioner

    Conditioner for bleached, permed or relaxed hair. The formula moisturizes and nourishes hair in depth making it easy to untangle, soft and giving it body without weighing it down

  • NOUNOU Hair Mask

    Repairing mask for bleached, permed or relaxed hair. It restores hydration and body to hair nourishing it in depth. Treated hair is silky, not weighed down.

  • VOLU Shampoo

    Volumizing shampoo for fine or limp hair. It gently cleanses the hair making it soft and light with a lasting boost of body and volume.

  • VOLU Hair Mist

    Leave-on root lifting spray for added volume, suitable for all hair types. It does not weigh down and leaves the hair soft and shiny.

  • SOLU Shampoo

    Shampoo formulated to remove the residue of styling products or before a perm service. The rich and airy foam leaves the hair extremely clean.

  • DEDE Shampoo

    Shampoo characterized by a soft lather, formulated to gently cleanse the hair making it light and shiny. Ideal for medium fine & fine hair for daily use.

  • DEDE Conditioner

    This conditioner's moisturizing formulation is designed to untangle hair making it soft, without weighing it down. Ideal for medium fine and fine hair.

  • DEDE Hair Mist

    Light leave-in hair milk formulated to detangle hair. It moisturizes and remineralizes all types of hair without weighing it down. Ideal for frequent use.

  • MELU Shampoo

    Elasticizing anti-breakage shampoo for long or damaged hair. Its formula, characterized by a soft and creamy foam, is designed to gently cleanse the hair, making it shiny and silky.

  • MELU Conditioner

    Conditioner for long or damaged hair. The conditioning action moisturizes the hair, nourishes the ends and prevents their breakage. The light formula makes the hair smooth and soft without weighing it down.

  • MELU | Hair Shield

    Ideal for protecting all types of hair from stress caused by straightener or blow dryer. The Melu spray effectively protects the hair from heat stresses.

  • ENERGIZING Shampoo

    Energizing shampoo that gently cleanses the hair, giving a feeling of energy, vigor, and well-being to the scalp. This stimulating and revitalizing shampoo is particularly suitable for fragile hair prone to falling out.

  • PURIFYING Shampoo

    Shampoo for scalps with dry or greasy dandruff. Clarifying and detoxifying, Purifying Shampoo fights microbial attacks and dandruff, establishing a healthy environment for hair growth.

  • DETOXIFYING Scrub Shampoo

    Detoxifying shampoo with gentle surfactants and scrub particles. It gently, but deeply cleanses the scalp protecting it from free radicals.

  • HEART OF GLASS Silkening Shampoo

    Gentle shampoo to cleanse and clarifies blondes tones, providing nourishment to natural and cosmetically treated hair.

  • Sheer Glaze

    Brightening thermal leave-on fluid for blondes. Provides hydration, shine, and heat protection. Thanks to the patented Fortifying Botanical Shield, it gives elasticity and vigor to the hair fiber, helping to extend the duration of the blowdry.

  • Rich Conditioner

    Blonde enhancing conditioner, provides intense nourishment and fortifying action on the hair fibre, thanks to the exclusive Biacidic bond complex and the Baobab extract. It balances unwanted undertones, while illuminates blonde shades.

  • Intense Treatment

    This intense cosmetic treatment to reinforce blondes. Thanks to the Biacidic bond complex and the Baobab extract it strengthens the hair fibre, helping to prevent breakage, for nourished hair, immediately brightened.

  • OI Shampoo

    Milky-smooth Shampoo ideal for all hair types. Infused with nourishing Roucou oil is the perfect daily shampoo to maintain soft, shiny and voluminous hair. Antioxidant action and longlasting perfume.

  • OI Conditioner

    Rich and buttery conditioner ideal for all hair types. Formulated with nourishing Roucou Oil, OI Conditioner provides instant softness, shine and body leaving your hair with a sensory scent.

  • OI Anti-Frizz Oil

    Davines OI Anti-Frizz Oil - Multi-function oil, adds shine and softness to hair while also detangling and fighting frizz, working especially well on coarse or dry hair. The hair structure is left protected, without weighing it down.

  • OI Hair Butter

    Antioxidant nourishing butter with a sensory scent. It has an anti-frizz disciplinary action giving extraordinary softness and brightness to the hair with an immediate cosmetic effect.

  • OI Body Wash

    Shower gel that gently cleanses the skin, adding softness and hydration. Its creamy foam and luxurious fragrance turn a daily beauty ritual into a pampering experience.

  • OI All In One Milk

    Lightweight OI All In One Milk is a multi-function leave-in spray treatment that softens, detangles, controls frizz and protects the hair from heat.

  • OI Liquid Luster

    A fluid weightless rinse off treatment. It instantly gives extra shine, silkiness and extreme softness to the hair, for a glass-like finish.

  • Liquid Spell - Fine Hair Mousse

    Leave on treatment for sensitized or fine hair. It strengthens and compacts the hair structure giving vitality and body to the hair that looks healthier, silky and naturally shiny.

  • This is a Perfecting Hairspray

    Davines This is a Perfecting Hairspray - Invisible strong hold hairspray characterized by an ultra-fine mist. It dries quickly, resists humidity and preserves the natural movement of the hair, without stiffening or weighing it down.

  • This Is An Extra Strong Hairspray

    For styles that hold up against humidity, time and movement. This Is An Extra Strong Hairspray locks hair into place for as long as need be, without leaving residue or stickiness.

  • This Is A Strong Hairspray

    Invisible strong hold hairspray gives the hair humidity-resistant structure without weighing it down. Easy to work with and wash out.

  • This Is A Medium Hairspray

    For long-lasting styles. This Is A Medium Hairspray eliminates frizz, adds structure and provides hold without leaving residue. It is easy to work with and brush out.

  • This Is An Invisible No Gas Spray

    A humidity-resistant, flexible non-aerosol hairspray for brushable hold and a natural, touchable finish.

  • This Is A Dry Texturizer

    For piecey, defined texture and hold. This Is A Dry Texturizer gives the hair an instant full-bodied and tousled look without weighing it down.

  • This Is A Shimmering Mist

    Glossy mist for shiny and velvety hair, adding shine and fighting frizz without weighing hair down.

  • This is an Invisible Dry Shampoo

    Waterless style extender that cleanses the hair, thus adding volume without any residue. It absorbs oil and impurities leaving behind a soft and natural finish. It helps to prolong the duration of the blow-dry by delaying the time of washing.

  • This is a Volume Boosting Mousse

    For adding airy volume to any type of hair. This Is A Volume-Boosting Mousse is creamy with a snow-like texture, perfect for giving your hair light and natural-looking body.

  • Hair Refresher - Dry Shampoo

    Cleansing dry shampoo spray to refresh and clean hair without using water. This is the perfect dry shampoo for volume as it absorbs excess oil, immediately giving body to the hair so that looks full and airy.

  • This Is A Sea Salt Spray

    This spray is perfect for getting a tousled, beachy, full-bodied look with a matte finish. Winner Editor Picks, Prevention.com.

  • This is a Curl Building Serum

    Leave-in serum for creating defined, bouncy curls. This Is A Curl-Building Serum adds elasticity and shine to curls, blocking frizz and humidity.

  • This is a Medium Hold Modeling Gel

    For great definition without the stiffness. Our medium hold defining gel gives body and elasticity to curls, dries quickly and eliminates frizz.

  • This is a Medium Hold Pliable Paste

    For controlled, versatile styling with a natural finish. This Is A Medium-Hold Pliable Paste maintains the natural shine and movement of hair, never leaving it stiff or sticky.

  • This is a Texturizing Serum

    Hair serum that lets you achieve a texturizing effect without giving up softness or workability. It’s the perfect choice for creating body, structure and shape while you blow-dry.

  • This is an Invisible Serum

    Leave-in serum for soft texture and flexible control. This Is An Invisible Serum creates a casual, tousled, satiny and lived-in look with anti-frizz effects.

  • This is a Texturizing Dust

    For instant, long-lasting volume and workable texture. This Is A Texturizing Dust creates structured hold, luxurious fullness and refreshes day-old blowouts without leaving any residue.

  • This is a Strong Hold Cream Gel

    For creating structure and definition on short hair styles. This strong hold gel is quick-drying, residue-free and workable.

  • This is a Curl Gel Oil

    Transformative gel- to- oil for well-defined, hydrated curls. Ideal for curly to coily hair.

  • This is an Oil Non Oil

    A light oil for natural-looking and hydrated texture. This Is An Oil Non Oil adds structure and definition to hair, smoothing frizz without leaving any residue. Winner Best Beauty Buys, INSTYLE.

  • This is a Blow Dry Primer

    Leave-in spray that primes hair for a perfect blowout. It serves as a heat protectant spray, an anti-humidity barrier and a shine-enhancer, reducing styling time.

  • This is a Medium Hold Finishing Gum

    For creating sleek styles and defined texture with medium hold. This Is A Medium Hold Finishing Gum is a workable, lightweight styling gum without any sticky or greasy residue.

  • This is a Shine Wax

    For creating glossy and sleek, structured styles. This Is A Shine Wax is a light-hold, creamy wax to polish a slicked-back look or up-do without leaving hair sticky or weighted.

  • SOLU Sea Salt Scrub Cleanser

    Scrub shampoo with sea salt. It refreshes the scalp and removes impurities, product residues and polluting particles. It gives texture to the hair and keeps it clean and light for longer. Winner Best Clarifying Treatment 2020, Women's Health.

  • The Spotlight Circle - Hair Mask

    Mask for extra shine. It gives the hair a boost of shine and enhances colour and cut without weighing the hair down. Perfect for all hair types, in particular for dull looking ones.

  • The Renaissance Circle - Hair Mask

    Repairing mask, it gives new life to very damaged hair. It restores a healthy look to the hair giving it shine, nourishment and softness. Perfect for people who use hot tools.